From June 29th 2023.
New brand identity
For those of you who will use the Tinker Labs branding, whether you are the manager of a TL Center or work for them, these pages will help you use it in the right way while preserving the uniformity otherwise inherent in franchise systems. Here you will find most of the things you will need as well as descriptions of how to use them. These pages will be updated regularly, so visit them more often.
Farewell
to an old friend
From 2017 to 2023, a logo was used, the visual of which tried to reconcile the strict business structure of a franchise system and the more casual educational system, which is the structural activity and the main carrier of the Tinker Labs business model. The application of that visual identity outgrew the possibilities of a consistent and clear presentation of the brand with those visuals, and it was necessary to move on. From the old logo, only the recognizable artistic part representing the joined letters TL was taken over. This time the sign is less formal, softened and removed from the strict geometric structure. Apart from that part, the new sign is entirely made from scratch.
SPACE FOR LEARN AND PLAY
How to organize and decorate a Learning Center
Aside from the organization of classes, it is very important to arrange every Tinker school to be a comfortable and safe place that awakens creativity in children. Find out what elements must be included in the space and what are the decorating options.
going to the print studio
Printing solutions
After determining the message you have to convey and deciding that the communication medium will be some type of printed materials, make it easier by using some of the ready-made materials.
Paper
Fabric
Objects
Vehicle
MEDIA support
Social media graphics
For the use of branding elements, illustrations and icons, covers, stories, posts on the social network profiles of each of the TL centers, you can use the materials found on the “Social media” page. Graphics you download to your computer can be added to Canva online service and edited there.
tinker labs learning center
Solutions for interior & exterior
When opening a new Learning Center or redesigning an existing one, find out what and how to do it and use some of the ready-made solutions that you can adapt to your case and your needs. We will be happy to help you choose a solution and advise you on technical requirements and possibilities.
