use of visual identity elements

Brand philosophy and strategy

Tinker Labs d.o.o. is a company founded in Croatia, holder of a global franchise system aimed at raising creativity and critical thinking in children while introducing the interdisciplinarity of the STEAM approach. The primary activity is the creation of original education programs and the organization of specialized learning centers that implement such programs.

As a global brand that wants to separate its specific educational methods from similar competitive attempts and the formal school system, it develops its own marketing methods in which visual identity elements play an important role. The primary element of that identity is the logo, without which the stimulation of originality and diversity is unthinkable.

Consistency is the most important value of recognition. Visual identity loses its meaning without it, and therefore it should not be abandoned at any time. The visuality of the brand will certainly adapt to the times, audience, and business goals, as well as the philosophy of the brand, and the success of these processes will certainly depend on its consistency.

This guide is intended primarily for graphic, web and other designers and marketing professionals who need help in using visual identity elements when creating promotional content that represents the Tinker Labs brand. This overview will also help users of franchise licenses in raising awareness of the importance of the uniformity of such a business system and the proper use of the primary elements of promotion in everyday communication.

These instructions will not show all possible examples of using the visual identity, which is impossible, but serve as a guide in the proper use of the logo and show some examples of inappropriate or unacceptable use. The manual should leave enough space and freedom for professionals to create promotional and communication content that represents the brand, but also clearly define which direction should not be taken.